Wednesday, March 25, 2009

How one jeweler is surviving these tough economic times

I came across an interesting story about how one jeweler, Venus Jewelers in New Jersey’s Franklin Township, is surviving during this tough economic time. Although not an authorized Novell retailer, it’s good to see a jewelry store staying with the trends and truly “hanging in there” while most others are just sitting and waiting for better times.

Jeweler Rocks Out with Own Designs (from MyCentralJersey.com):

FRANKLIN — The current economic situation doesn't seem to have hurt Venus Jewelers. The store's owners are planning to double the size of the Easton Avenue business in the coming months. "There may be a recession, but we're still getting traffic,'' owner Peter Stavrianidis said. "People may be a little more conservative, but it's mostly out of fear, I think. Recession or not, people still buy engagement rings and wedding bands. I believe we'll thrive once this crisis is over.''

Peter's father, George Stavrianidis, founded the store in 1979. George Stavrianidis was a watchmaker by trade and worked for 55 years in the industry. His son almost went to law school, but ultimately ended up in the family business.

"I guess it was my fate,'' Peter Stavrianidis said.

Since then, Stavrianidis, who has lived in Franklin for 10 years, keeps up with the changing styles in jewelry and stays on top of trends.

"That's what makes us unique,'' he said. "We're very much involved in the industry.''

Read more of Jeweler Rocks Out with Own Designs

No comments:

Post a Comment